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What do we want? What makes us tick? From acceptance to vengeance to curiosity, this book explains the 16 basic and universal desires that shape our behavior-and shows how the ways we prioritize them determines our personalities. Grounded in up-to-date psychological research, this book can help

  • parents comprehend their children’s needs and behavior
  • couples understand each other better
  • employers motivate their employees
  • employees become more effective in their work
  • YOU achieve greater satisfaction and happiness in life
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      Appears to be onto something

      Although a bit repetitive, it lays down pretty accurate descriptions of the 16 fundamental desires that push people to be who they are. I have been persuaded to preliminarily accept the thesis laid out throughout the book, and I tend to be sceptical about these matters. Perhaps it is because I just finished the book, and the suspension of disbelief hasn’t fully dissipated.


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