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Crawler-based search engines have become the gateway to the World Wide Web - used by millions worldwide to locate the resources they need. By typing a few key words into a little box, literally thousands of results are served up in strict order of relevance. Many users never make it beyond page one (before finding what they need). Getting to the top of those results for your key words and phrases is literally a make or break mission for your web business. David Viney is a web design veteran - with 10 years experience - and a Looksmart Zealot. In the SEO Expert Guide, he shares How to get to the top of the search engine rankings - and stay there! The 108 page pocket guide includes the essential tips, tricks and tools of search engine optimisation, the (often dark) art of climbing the web rankings.

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