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Synopsis

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

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    Entrepreneur & start up consultant

    The most amusing book I have ever read. It's like tailing w real story all over the book that gets your attention and have you imagine yourself as the main business owner transforming his business to a sellable business by a business expert friend who sells businesses advising him on tough decisions and changes he had to make. Concise and clear goals for any one in the service industry to read.

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    Great book

    I believe that you will enjoy this beautiful book and it will add alot to your knowledge in creating good business to sell

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