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Synopsis

"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
New York Times Book Review

Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.

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    Excellently written and thoroughly enjoyable

    Contrary to what you might think, humans are not rational actors. Dan Ariely investigates many facets of our lives in which people behave in predictable ways, but not in the ways they *should* rationally behave. Once you are aware of ways in which we behave irrationally, you can start to make better decisions.

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    An interesting look at how our brains work

    This is definitely a book that will make you question all of your gut reactions. The examples he brings up are easy to translate into your own life and see how the pratfalls of your own brain affect your decision making. It is definitely a book I recommend.

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