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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

Book Reviews

Average rating
4.4 / 5
June 27th, 2015
Very well written, very factual but never dry or boring. Incorporates interesting study results and relates the findings to contemporary issues.
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1 review
Very interesting
March 22nd, 2015
This book gives the reader a very interesting way to look at the split second decisions that we make every day. A very good read.
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1 review
Great book
June 15th, 2014
Came out strong, wandered towards the end.
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1 review
Liked this book right away
June 11th, 2014
Again the author provides insight into an area which is important but likely ignored by many. How and what affects our decision making is a powerful topic - once again Malcolm's style and examples make this a book I couldn't put down and that I enjoyed very much. The ideas presented in this book on how making the right decisions can be influenced by the systems we can put in place are revolutionary to the general public - but hopefully not to those in positions of power.
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1 review
Loved it
February 4th, 2014
Interesting read on the unconscious nd the reliability of making quick decisions w/ little or no time to evaluate.
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1 review
Really good book
September 2nd, 2013
I read this book a few years ago and it was worth it. You actually learn how people think.
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1 review

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