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Synopsis

It's a new era of business and consumerism—and you play arole in defining it

Today's biggest trends—the mobile web, social media,real-time—have produced a new consumer landscape. The Endof Business As Usual explores this complex informationrevolution, how it has changed the future of business, media, andculture, and what you can do about it.

"To be successful in business, you need to see what othersdon't. Start with this book. Someone's going to do it, why notyou?"
Mark Cuban, owner of the Dallas Mavericks andChairman of HDNet

"Innovation has always changed the business landscape. Peopleexpect to access information anywhere, anytime, and on any device.Collaborative, cloud, and video technologies are leading thischange. As Mr. Solis correctly writes, companies have to lead thischange, not follow."
John Chambers, CEO of Cisco Systems, Inc.

"Winning the hearts and minds of customers with new mediaexperiences will turn them into your most valuable sales force.Solis's book is the map to unleash this treasure."
Peter Guber, author of Tell to Win: Connect,Persuade, and Triumph with the Hidden Power of Story

"Your customers will share their experiences both good and bad.Now that everyone is connected, it's amplified and incrediblyinfluential. This book will help you rethink your vision andmission to survive in a new era of digital Darwinism."
Mark Burnett, Television Executive Producer

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