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Why do you do what you do?

Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

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Start with Why
Average rating
4.5 / 5
Insightful and Knowledge Based Read
January 3rd, 2015
I really enjoyed this book for its knowledge and insight into the general running and operation of a business. It also helped me distinguish my own why and my "how" people. If you have an open mind you can take a lot of information from this book.
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1 review
Great Book
June 1st, 2014
Start your day with why. Love this book and I hope you read it and discover your WHY.
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1 review
1 person found this helpful
Great read!
February 26th, 2013
It does not matter what industry you work or study in, you should read this book. It could help you find your own direction.
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1 review
February 14th, 2013
This book really helped me to figure out my purpose, just by thinking about my WHY
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1 review
1 person found this helpful
January 28th, 2013
This book has forever changed my understanding of leadership.
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1 review
1 person found this helpful
Why I liked it
January 5th, 2013
The reading of this book took place during an interesting time of my life, my umpteenth existential crisis. What better way to revitalize yourself and regain your raison d'être by asking yourself some big questions like, why do you get up in the morning? Although a bit repetitive, Sinek really drives the message home for me and my workplace. What does success really mean and how will you know if you get there? These are two fundamental questions that really help me probe my own WHY. I recommend the TEDtalk but if you need a little more inspiration, you'll definitely find it even by simply glossing over these pages.
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1 review
Why you should read "Start With Why"
December 23rd, 2012
I have been both a student and teacher or Shared Vision for some years now, and I always struggle to put into words what happens when a team reaches a state of Shared Vision. The magic that occurs is difficult to describe. Simon Sinek manages to describe from an individuals perspective what I find happens on a high functioning team: they know "why" they are doing what they are doing. It is about a shared understanding of purpose that isn't about "how" or "what"' but about why. I think the Liberal Party has a lot to learn from this book. No matter how many times we say that we know what we stand for, sometime during the mid to late 90s we lost the "Why". We need to get the why back if we ever hope to win back the hearts and minds of Canadian voters. I think a lot of my business friends would get a lot form this book as well. It is strange to me that no matter how successful the businesses that "Start With Why" are, it seems like the primary role of the professional business person is to shift the why to how and what. These really aren't new concepts or lessons. Anyway, I really enjoyed this book, and the TED talk that put me on to it: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html. Give it a watch, and then give the book a read.
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1 review

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