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In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the companys ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultzs psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.

Onward represents Schultzs central leadership philosophy: Its not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every daya sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

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Onward: How Starbucks Fought for Its Life without Losing Its Soul
Average rating
4.3 / 5
Great book!
October 18th, 2014
A worth while read for any one looking for encouragement in desperate times!
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1 review
June 15th, 2014
Onward is a great inspirational book for all in business to read!
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1 review
January 31st, 2014
Get back to the basics ! If you run a business, you have to always remember this. We get so caught up with profits and business growth and compromise the quality of services we provide to our customers. It is simple yet hard to follow through. This book serves as a good reminder.
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