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Synopsis

A fascinating look at five decades of Amway's innovation

Amway started in 1959 as a way for people to earn extra moneyselling soap and cosmetics. Today, it has recaptured the public'sattention largely because of an extensive print and broadcastcampaign featuring the Quixtar name-with ads saying "you know us asAmway."

Amway Forever chronicles the amazing inside story of thisglobal business phenomenon. Page by page, it explores the historyof Amway and its remarkable resurgence around the world. From howthe company began and its growing pains in the 70's and 80's to itsrecent online revival, this book explores how Amway has survivedand thrived over the past fifty years.

  • Delves into how innovation has led to Amway's growth into aninternational powerhouse
  • Reveals Amway's pioneering marketing tactics and salesstrategies
  • Offers an historic perspective, as well as a contemporary look,at how the company has evolved

Engaging and informative, Amway Forever is a must-readfor anyone interested in this company's unique business model andbuzzworthy emergence into a global success.

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