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Synopsis

Webinars are powerful tools to reach large audiences spread out in different locations and they serve a wide variety of purposes. They are used to present information to selected audiences, such as clients and investors; and webinars are fantastic marketing tools. However, a webinar's success will depend on how carefully the preparation is done. A webinar gone well can increase exposure and profits; but a webinar gone bad can have a devastating impact on your business and reputation. In this guide we talk about four different aspects of what it takes to host a webinar: 1-The technical side: understand what core elements you need to hold a webinar; everything from the right software to the human factor. 2-The organizational stage: the 10 crucial steps for organizing and building momentum around your webinar. 3-The preparation process: how to build a compelling presentation taking into consideration both the limits and possibilities the technology offers. 4-The delivery: the best practices when you’re live with your webinar. This is a step-by-step guide to successfully deliver your first webinar. The author, Teresa Martini, is an expert in the communications field with a 10-year track record as a CNN producer.

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