Women Want More
How to Capture Your Share of the World's Largest, Fastest-Growing Market
- #14393 in Business & Finance
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
- HarperCollins, September 2009
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