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This book will change the way you look at people and the world forever. It will change the way you see the behavior of others and alter the way you behave toward them. It will shed light on actions and processes you didn’t really think about before, and you will see more deeply into everything around you, into the universal activity that is always humming away. You will see yourself reflected in the behavior of others of all ages and across all walks of life, and you will begin to manipulate your actions so that your world is more in tune with your needs and your resounding self-interest. This book will help you to understand those around you and assist you in all dealings with others, whether for business or for pleasure. Read this book with caution and read it carefully.

I wrote this book for a casual observer, and I include many examples of how psychological principles work in everyday life. I wrote it in layman’s terms and made it as palatable as possible, without sacrificing some of the complex language, so that it would impact and be understood by a vast audience. I want to answer your questions about why people do the things they do in the world in which we live. I want to magnify the universal laws of human behavior that connect us via a common thread. By uncovering the laws of behavior, you can alter your behavior to make your life more fulfilling.

Understanding the world around us means looking closely at the small components that make up that world. This means training the eye to see all the tiny little pieces of action, reaction, biology, and society that make up the seemingly unified people we want to be and live with. My aim is for you, the reader, to take away certain principles and concepts that will help you understand this world, and the ways in which you act in it and shape it for your betterment. For those of you in doubt, you can verify a lot of the things you are about to read for yourself in everyday life, just by sitting and observing the unfettered natural behaviors of people in their everyday world.

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