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“After laying this foundation, Drake debunks a number of prevailing myths about the nature and practice of hypnosis. I love his thought-provoking explanation of placebo. As well, he explains the Neurolinguistic Programming (NLP) concept of anchoring to explain why we automatically react to specific stimuli. Does the name Pavlov ring a bell? You’ve probably heard that harnessing the power of the brain is a route to success. After reading this book, you will see more options available to you. I recommend this to anyone who wants to grasp how powerful the brain is and why hypnosis is the very best technique available for change.”

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