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Ever since Direct Response Marketing went online, the use of One-Page Sales Letter and Squeeze Page business models has become increasingly popular. However, web copywriters know all too well that the biggest expense in life is the money you do NOT make.

How does this apply to web copywriting? For example: if your conversion rate is 1%, this would mean that every 1 in 100 visitors who visited your web copy would go on to be your customer. Of course, this would also mean that you have wasted the opportunity to convert 99 other visitors into customers.

Sure, it is almost impossible to convert 100% of your visitors into customers. But imagine how much money you could make if the conversion rate has been tweaked for the better?

Your sales copy needs to be fluid, compelling, and totally logical to everyone who reads it. It should sound conversational – but not to the point where a client would rather be your friend than buy your product. It should tell everything there is to know about what you are selling without making false claims or hyping your goods to the point where people do not really believe in your product.

Web copy is so important to Internet marketing because it is the only thing that can really make or break a sale. A customer or anyone who visits your website has to go on and depend on how well your web copy is written. If the copy is good – you will get the sale. If the copy is poorly drafted – chances are you could have month upon month go by without even the slightest tug at your line. Tweaking your sales copy is a tactic that more and more marketers are taking part in so that they can boost sales and maximize their profits.

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