The Urban Cash Cow
by Chris Hanson
Lucrative Cash Flow, Social Good, and Heaven. What's holding you back?
Is it conceivable to:
•Make $100,000 per month on a $30,000 investment?
•Build business and community at the same time?
•Be an early adopter of the sweepstakes cafe industry?
Of course. Not just another business book, The Urban Cash Cow is the result of an obsessive quest to combine business and social good in one hyper-local business model.
It contains the knowledge shared by today's top business thinkers, dozens of entrepreneurs, and thousands of hours of business experimentation. From principles shown by Tim Ferriss to Gary Vaynerchuk to Steve Jobs, from Cleveland to Seattle, Chris Hanson fixated on one thought:
How to locally effect the most positive change with the biggest return on investment.
Thousands of hours later, this book contains scalable solutions including:
* How to create a sweepstakes cafe
* How to incorporate network marketing into business without being annoying, and without home meetings
* How to hire for culture
* How to design effectively
* How to effect positive change in a community
* How to engage the public
* How to get to Heaven
Of course, this is just the tip of the iceberg. You don't need another "positive thoughts make magic" book, you need something concrete: a book that outlines the roadways to a lucrative and socially responsible business.
That's exactly what The Urban Cash Cow does.
- Chris Hanson, February 2012
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