The Truth About the New Rules of Business Writing
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Want a powerful competitive advantage? Become a better business writer. Better writers get better jobs and more promotions. Winning is about persuading people, and that means writing: emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. If you hated writing in school, or if you just weren't that good at it, we have great news. Business writing has changed. Forget jargon, pomposity, grammar drills: just figure out what you want to say and say it simply, quickly, conversationally. The Truth About Business Writing That Works shows you exactly how to do that. Step by step, you'll learn how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth About Writing That Works brings together its field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.
- Pearson Education, December 2009
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