The Sales Magnet
How to Get More Customers Without Cold Calling
by Kendra Lee
Many of you may be entrepreneurs who started your own businesses and were forced into sales to be successful. Or you were dragged into selling reluctantly because your job role changed. Some of you, like me, actually chose to make the move because sales sounded more exciting and lucrative. Regardless of how we all got here, we're in sales with personal goals that require us to find prospects to achieve them.
But where do we find those people?
I wrote this book as a resource for you, to aid in attracting prospects from your list of small and midsize companies. I've included loads of tips, techniques, and examples you can use to successfully draw prospects to you. I guarantee you that these strategies work. All you have to do is test them with your prospects and you'll see. As you read, pick out those strategies that feel most comfortable to you and try them. You'll know right away what works for you and what doesn't.
Use my ideas. Adapt them to the companies in your target segment. Learn from my mistakes and successes. I know you'll find as much good fortune as I did. Soon you'll have the problem of too many leads coming your way. And that's a problem we're all happy to have!
Share Your Successes! I'm very interested to hear about your successes as you try ideas from this book. I look forward to hearing how you adapted them for your own markets and the results you achieved! Share them with me and I'll feature YOUR story on our website.
- KLA Press, January 2013
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