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When Joe Trippi signed on to manage Howard Dean's 2004 presidential campaign, the long-shot candidate had 432 known supporters and $100,000 in the bank. Within a year the most obscure horse in the field was the front-runner, with $50 million in the campaign till, thanks to Trippi and his team. The Revolution Will Not Be Televised is the incredible story of how Joe Trippi's revolutionary use of the Internet forever changed politics as we know it. Trippi's memoir cum manifesto offers a blueprint for engaging Americans in real dialogue—and is an instruction manual for how businesspeople, government leaders, and anyone else can make use of democracy. In a new afterword, Trippi reviews how these lessons have influenced the 2008 campaign, a race marked by higher voter interest than any other in recent history.

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    Every Liberal in Canada should read this book

    Wow. This is a great book, readable and informative. You should read it. There ends my review. But I am going to say this. The Conservative Party of Canada is a decade or more ahead of the Liberal Party of Canada in how it campaigns. It raises more money than us (mostly from small donors), it campaigns more and harder than we do, it has more volunteers than we do, and it understands messaging better than we do. They are winning government because they know how to win in today's political world, and we don't. But the ideas in this book can change that. For all the CPC's campaign power, they still run a centralized, highly controlled campaign. They are vulnerable to a party that, as Trippi says, works from the ground up. The Liberal Party of Canada needs to change the way we think about politics, and the way we think about campaigning. We must modernize our party, or we will continue to lose, no matter who our Leader is, no matter what our policies are. Read this book, and then think about what you can do to spread the Liberal message. You don't need permission. Just go do it.


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