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For managers and executives who are watching their employees struggle, there is a simple solution that can turn a workplace around in just twelve weeks—and grow the bottom line. The Inspiration Factor shows businesspeople how to inspire—not just motivate—others by tapping into their dreams and tying them to corporate goals. Along the way, those inspiring organizations make more money, have better employee retention, and earn greater customer loyalty than their competitors do. Being authentic, seeing others’ abilities, connecting with other people’s dreams, and earning trust through credibility are some of the tenets of author Terry Barber’s program. To underscore the seven principles of inspiration he outlines, he offers real-life applications throughout the book based on his almost thirty years of experience. And to help leaders nail the art and science of identifying and applying their unique abilities to inspire others, he provides thought-provoking questions and concrete exercises that can be implemented the very day they open the book.For leaders who question whether they and their teams are valuing the right things, focusing on the right priorities, and building a supportive environment, The Inspiration Factor offers confidence, personal fulfillment, and a more productive, happier workforce.

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