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This Element is an excerpt from Ultimate Leadership: Winning Execution Strategies for Your Situation (9780131933866) by Russell E. Palmer. Available in print and digital formats.


How to get people to do what you want in an era where you can’t pay them more, and loyalty “ain’t what it used to be”!


If you can’t motivate your team, you won’t be effective no matter how well you may understand your organization. Human nature being what it is, people generally respond well to the same kind of treatment in any context. Perhaps surprisingly, I’ve found that most of what motivates them are non-rational incentives, so I devote most of this essay to them…

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