The Eight Principles of Sustainable Fundraising
Transforming Fundraising Anxiety into the Opportunity of a Lifetime
Ever wonder how six-figure and million-dollar gifts happen? They happen because donors want to make them. They happen because the fundraisers who cultivate and solicit these donors have adopted the right mental perspective the right paradigm. Eight Principles enables and empowers fundraisers, both volunteer and professional alike, to adopt the mindset that sees donors as people like themselves who want to invest in a worthwhile cause or organization. With a straightforward, highly accessible, to-the-point style, Eight Principles focuses on helping organizational leaders reshape their organization's fundraising approaches and processes to relate to donors as the investors they see themselves to be. By applying the Eight Principles, nonprofits can make real changes now that will affect their fundraising futures in a permanent and positive way ensuring fundraising success in the long term. Eight Principles sees fundraising as a win-win for both organizations and the donors that support them. With a candid and engaging narrative, Eight Principles stresses the relational aspect of all true philanthropy and, in doing so, provides the keys to transforming fundraising anxiety into effective nonprofit leadership and fundraising success. Using real-life case studies from the author's extensive experience, along with an original assessment tool, Eight Principles shows charitable organizations where they are with respect to fundraising and how to get to where they want to be. This book is for men and women everywhere who give of themselves to make their communities better places by providing critical leadership to worthy charitable organizations. It s for anyone whose initial reaction when confronted with the task of raising money for their charitable passion is a mixture of anxiety and bewilderment. It's for those who want to spend time with people who also share their passion and still have time to provide services for those they seek to serve. It's written for those who know as a core belief there are others who will join in investing in the lives of others but are just a little unsure as to how to go about it. Whether you re a novice volunteer, board member or professional fundraiser, this book is for you. After all, fundraising is about people; it s not about money.
- Aloha Publishing, December 2011
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