The Death of Social Media (You'll Like the Reincarnation)
by Jan Hyatt
We've reached a wall with social media. At first, social media was cool and we all wanted to try it and see what "being social" could mean for us personally and professionally. Now we are trying to extend and modify it to better fit our social objectives. It's not working. We have too many profiles, too many contacts, too many messages - basically we are drowning in a social stew.
But what if the entire social media architecture was turned on its head - where users defined the rules? What if we determined what messages we see, how we group our contacts across social boundaries - better yet, what if there weren't any social boundaries?
In The Death of Social Media, the author talks about what works today and what needs to be improved in the social media world. And then goes on to propose changes that could be made at every level of the social media landscape - for users, for websites, for data aggregators and locators and for the social media providers themselves.
As she says in her conclusion "I’d love to see social media evolve to become a tool that individuals and companies can use, seamlessly and intuitively – one that will grow as companies grow, one that will respond immediately as sentiments change and one that will make billionaires out of the visionaries that take social media to a higher level.
I don’t expect companies to read this book and run out and implement anything I suggest. Instead, if this book does anything, I hope it helps push them to improve social media."
See what you think, and then share your thoughts, your suggestions, your concerns and your hopes for the social media world in the future.
- Jan Hyatt, August 2011
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