The Big Investment Lie
What Your Financial Advisor Doesn't Want You to Know
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The investment advice and management industry is built on fraud: the idea that professional advisors can predictably and consistently help you get a better rate of return on your investments. The industry sells us on this lie using manipulative tactics that are studied, refined, Wall Street minted, and Madison Avenue packaged. And extraordinarily effective. Here, Michael Edesess exposes the shocking truth that, in fact, behind the success of nearly every prosperous investment professional lies not the ability to procure higher rates of return on investment for his or her clients but the ability to procure astoundingly high fees from those clients and nothing more. Through fascinating and sometimes humorous anecdotes and straightforward explanations of investment theory and scientific evidence, Edesess reveals just how badly investors are being scammed by The Big Investment Lie. He examines how the master salespeople that make up the industry sell their cleverly concocted distortions of truth--to the tune of $200 billion a year--to unsuspecting consumers who swallow them hook, line and sinker. He then shines a spotlight on the true cost of the industry's useless advice, showing that a prudent independent investor, following a conservative strategy, can reap anywhere from 40 percent to over 100 percent more than an investor who falls for The Big Investment Lie. Detailing the Ten New Commandments for Smart Investing--practical advice for how, where, and when to invest your money to maximize wealth--The Big Investment Lie provides the guidance you need to secure your financial future without throwing your hard-earned money away on the fraudulent investment advice industry.
- Berrett-Koehler Publishers, January 2007
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