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Fakery and Hypocrisy in American communications are the subjects of this outspoken and hilarious book. Uncovering our thought - polution problem for perhaps the first tiem. Arthur Herzog exposes Executalk, (Name of the game" for Point or Purpose, "ball-park estimate" for rough guess. ) Quote Facts (opinions made to seem like facts by virtue of being quoted), and Complex Comples (the compulsion to make things more complicated than they need to be) to mention only a few of the current crimes against logic and language. The perpetrators of these atrocities include Fadthinkers, Word Mincers, Sci-Speakers, Copy cant-ers, and Anything Authorities, those who, having succeeded in one field, appear on TV talk shows as experts on everything else. Without the B.S. Factor, success in America is almost impossible, says Herzog.

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