Strategically Social: A Real-World Roadmap to using Social Media to Improve and Grow Your Business
by Jan Hyatt
Why is your company using social media? Have you defined your objectives, designed your strategy, crafted your message and changed your organizational culture? No? Then you need this book. You need to:
1. Embrace a new social vocabulary.
2. Understand why your social messages are being ignored.
3. Find out why social influencers are as important as customers.
4. Learn why you need a social map, and how to build one.
This book doesn’t teach you how to build a marketing strategy, a product or a sales team. It doesn’t discuss theory or the history of social media. Many other books cover marketing in-depth or delve deeply into the technologies of social media – Strategically Social combines the two into a step-by-step workbook for you to use when defining and implementing a social media presence and a new company culture.
Strategically Social shows you:
1. The one step your company should take to distinguish itself on Facebook.
2. How not to get lost in the Twitter universe.
3. What steps to take to be noticed on LinkedIn.
4. Why you don’t need to be a programmer or web designer to give your customers a great social experience.
5. How to be sure you are ready as the social media world changes.
The strategies in this book will work whether you are a small local mom-and-pop retailer, a national service provider, building the latest high-tech gadget or just a regular person trying to expand the audience reading your personal blog.
Join me in building a social media campaign for a make-believe company trying to grow and another one preparing to launch a new product. See how other companies are stretching social boundaries and defining new rules. And hear from those living the social media life every day.
“Social media is really not about marketing. A company strategically using social media will live socially. It will involve every employee and the marketing department will be just one cog in the wheel driving the social enterprise.”
- Jan Hyatt, August 2011
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