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Synopsis

Steps to Starting a Successful Retail Business starts by suggesting where to get great ideas and how to directly import your own merchandise. Learn how to research the market and to take a look at the legal structure for your business and how to register for sales tax permits. Think about the importance of location and the hazards of lease renewals. Factors to consider in your layout and store fixturing. Don't ignore the importance of exterior and in-store signage, lighting and window displays. A chapter shows you how to advertise and use direct marketing to augment your sales. Hiring staff is covered together with the horrendous increase in theft by staff and shoplifters. Find out how to use planogramming to fine-tune the position of merchandise within your store and how to determine whether you should discontinue certain lines. Use the Web to advertise your merchandise and learn how to set up your own e-commerce Web site. Find out how to drive traffic to your Web site. Finally, why you need a business plan before you start and how to use it to arrange financing. You'll get tons of great ideas on how to operate a retail store in the digital age and turn it into a money machine!

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