More titles to consider

Shopping Cart

You're getting the VIP treatment!

With the purchase of Kobo VIP Membership, you're getting 10% off and 2x Kobo Super Points on eligible items.



Bonus content "Is a Solo Authored Book on Collaboration an Oxymoron?" included in this digital edition.


The First Best-Practice Guide to Executing Any Type of Social Computing Project


Organizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.


In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them vibrant.


•   From mega-trends to micro-issues

    Mastering both high-level strategy and day-to-day, ground-level management


•   Defining the social experience you want to provide to your community

    Clarifying how members can join together and collaborate on collective tasks


•   Focusing on the crucial human factors

    Building a culture of engagement in deeper collaborative relationships


•   Promoting effective leadership and governance

    Setting ground rules that work appropriately for the situation, without “oppression”


•   Building the skills to manage and measure your collaborative project

    Discovering the skills necessary to effectively lead computing projects

People who read this also enjoyed

Get a 1 year subscription
for / issue

You can read this item using any of the following Kobo apps and devices:

  • IOS