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This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.


How to make sure your PowerPoint presentations ignite people--instead of sedating them!


The speaker strides to the podium...turns down the lights...presses Advance...and slide by slide, his speech splashes across the screen so everyone can stare at the written words and hear an oral version at the same time. Later you get a handout that’s identical to the slides. A multisensory experience? No, just a boring one.

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