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This is the long-awaited 2nd edition of the book first published in 2002 and updated with advice on succeeding in today's search engine wars. This book was very popular when first published for providing a fast, practical brief to search engine optimization (SEO) on a limited budget. A major feature in this edition is the chapter called WMD (Weapon of Mass Destruction) in the SEO Wars. It is a practical step-by-step instructional guide on how to attain link popularity and link reputation to improve rankings in the search engines. It is an approach that is based on the experience of an optimizer who has succeeded in SEO since 1997. It is possible for a small business or a hobby site with less than a hundred dollars for marketing, to obtain as much traffic as any well-heeled web site with a budget in the thousands to hundreds of thousands of dollars in a marketing budget. An amazing fact is that the Internet allows a web site to generate traffic with limited funds and compete with the bigger companies and even generate more traffic than the big boys. The key to making this happen is effective SEO. This guide shows you how. Quickly and to the point, with tips and warnings.

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