Scientific Advertising with The Psychology of Advertising
based on the works of Claude Hopkins and Walter D. Scott
Two Marketing references you can bet your next promotion on.
"Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written.
"The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising succeeded where most ads failed.
All current models of ad writing and testing can be tracd to these 2 classic texts.
Your job security depends on getting the best return on your marketing dollar - and the bottom line of your company is based on sales influenced by your promotion and marketing.
Get your copy today - and one for each of the marketing staff in your company. These authors can save your jobs and earn you that promotion and pay raise - if you apply what they present here.
- Midwest Journal Press, January 2013
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