Rock Your Business
What You and Your Company Can Learn from the Business of Rock and Roll
by David Fishof
- List Price$14.99
- Your price$11.99
Save $3.00 (20% off) and earn Kobo Super Points!
You'll see how many points you'll earn before checking out. We'll award them after completing your purchase.
Or, get it for 6800 Kobo Super Points!
See if you have enough points for this eBook. Sign in
...to burst into public awareness like Lady Gaga?
...to have the long-lived success of Mick Jagger?
...to demonstrate the creativity of The Beatles?
We don’t normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know-about marketing, partnerships, the power of bartering, and overcoming obstacles-isn’t taught in any business school.
David Fishof has lived at the center of the music business for more than 25 years. From his early successes in reuniting The Monkees and convincing Ringo Starr to launch his All Starr tour, to his current megasuccess as founder and CEO of Rock n’ Roll Fantasy Camp™, Fishof has learned from the leading minds in the music business-and has applied this learning in one entrepreneurial venture after another. Filled with insights from Fishof’s amazing exploits in the music industry and seasoned with business tips from music legends, Rock Your Business provides important and original business insights from an unlikely source-the world of rock and roll.
- BenBella Books, Inc., September 2012
- Download options:
- EPUB 2 (Adobe DRM)
You can read this item using any of the following Kobo apps and devices: