Product Launch Case Studies: Engineered Buying Frenzies
by Andrew Seltz
Every promotion of Jeff Walker's "Product Launch Formula" course begins a whirlwind of discussion about event-style product launches.
This report dissects the launch of the Apple iPhone 4 to show the elements of an effective product launch in action.
Hollywood is a product launch machine, and this report analyzes a typical movie launch to give additional insights into how event style product launches work in the real world.
Finally, some guidelines are given to help you decide if an event style launch is right for your business.
- Andrew Seltz, August 2013
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