Partisan Hearts and Minds: Political Parties and the Social Identities of Voters
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The authors maintain that individuals form partisan attachments early in adulthood and that these political identities, much like religious identities, tend to persist or change only slowly over time. Scandals, recessions, and landslide elections do not greatly affect party identification; large shifts in party attachments occur only when the social imagery of a party changes, as when African Americans became part of the Democratic Party in the South after the passage of the Voting Rights Act. Drawing on a wealth of data analysis using individual-level and aggregate survey data from the United States and abroad, this study offers a new perspective on party identification that will set the terms of discussion for years to come.
- Yale University Press, October 2008
Yale University Press
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