New Rules for Marketing on the Web
- List Price$19.99
- Your price$15.99
Save $4.00 (20% off) and earn Kobo Super Points!
You'll see how many points you'll earn before checking out. We'll award them after completing your purchase.
Or, get it for 8800 Kobo Super Points!
See if you have enough points for this eBook. Sign in
Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry-you will.
Internet strategist John D. Leavy challenges you to take a new approach to your online marketing-shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales.
John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve
ever read about succeeding on the Internet without making silly and common errors.
I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide.”
-Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series
By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself.”
-Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents
Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.”
-Brian Tracy, Author, The Psychology Of Selling
It’s not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy’s tools help you take your efforts
from the expense line on your P&L to the investment line on your balance sheet. It’s a must-read for anyone using the web to grow their business.”
-Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks
John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization. Learn more about John D. Leavy at www.johnleavy.com.
Ratings and Reviews
Be the first to rate and review this book!
You've already shared your review for this item. Thanks!
We are currently reviewing your submission. Thanks!
by John D. Leavy
Share your thoughts
Tell readers what you thought by rating and reviewing this book.
Rate it *
Please make sure to choose a rating
Add a review* Required
How to write a great review
- Say what you liked best and least
- Describe the author's style
- Explain the rating you gave
- Use rude and profane language
- Include any personal information
- Mention spoilers or the book's price
- Recap the plot
(0) 50 characters minimum
The review must be at least 50 characters long.
The title should be at least 4 characters long.
Display Name *
Your display name should be at least 2 characters long.
Report a review
At Kobo, we try to ensure that published reviews do not contain rude or profane language, spoilers, or any of our reviewer's personal information.
Would you like us to take another look at this review?
You've successfully reported this review. We appreciate your feedback.
by John D. Leavy
Thanks for Sharing!
You submitted the following rating and review. We'll publish them on our site once we've reviewed them.
by on September 29, 2016
- Entrepreneur Press, April 2011
- Download options:
- EPUB 2 (Adobe DRM)
You can read this item using any of the following Kobo apps and devices: