Maximizing Revenue & Margin from your Existing Customers in Recession & Recovery
by Rupert Hart
Why are Existing Customers always your starting point in a recession? Because they trust you and have relatonships already set up with you. This book will show you to focus on the right customers, reinforce customer loyalty and extract more revenue. "Maximizing Revenue" should be required reading for busy managers and sales executives at all levels.
- Rupert Hart, December 2009
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