More titles to consider

Shopping Cart

You're getting the VIP treatment!

With the purchase of Kobo VIP Membership, you're getting 10% off and 2x Kobo Super Points on eligible items.

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.


Any B2B marketing specialist will confirm that events are one of the top three marketing instruments. The same is true for the services market. And experiential marketing specialists from B2C market, who mostly work with mass consumer, cannot do their job well without events.

Companies communicate with a market by different voices like advertisement, PR, BTL. But the last years the voice of events is going to be stronger and stronger. Sales managers and directors need magnificent results. In order to get magnificent results, a marketing specialist needs to learn to organize magnificent events. This book is about it. We want to do each event in a way that would bring us the best results: we want to “light up” the audience, sell, represent, and convey our thoughts…
Enjoy it!

Ratings and Reviews

Overall rating

No ratings yet
5 Stars 4 Stars 3 Stars 2 Stars 1 Stars
0 0 0 0 0

Be the first to rate and review this book!

You've already shared your review for this item. Thanks!

We are currently reviewing your submission. Thanks!


You can read this item using any of the following Kobo apps and devices:

  • IOS