Magnificent events. Technology and practice of event management
Any B2B marketing specialist will confirm that events are one of the top three marketing instruments. The same is true for the services market. And experiential marketing specialists from B2C market, who mostly work with mass consumer, cannot do their job well without events.
Companies communicate with a market by different voices like advertisement, PR, BTL. But the last years the voice of events is going to be stronger and stronger. Sales managers and directors need magnificent results. In order to get magnificent results, a marketing specialist needs to learn to organize magnificent events. This book is about it. We want to do each event in a way that would bring us the best results: we want to “light up” the audience, sell, represent, and convey our thoughts…
- Alex Shumovich, January 2012
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