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Back cover Loyalty is dead, or is it? Loyalty Unplugged: How to Get, Keep & Grow All Four Generations definitively answers this question. We re-frame the concept of loyalty against the design and execution of people strategies, demonstrating that the goal should be employee engagement, not loyalty. The generations in the workplace – Traditionalist, Baby Boomer, Gen X and Gen Y – possess unique identities which they translate into different workplace behaviors. Loyalty Unplugged clarifies how to get, keep and grow your human capital by layering on a generational perspective. To create an engaged workforce, your organization must be engaged. We reveal how to demonstrate the characteristics of organizational engagement in all people strategies. Giselle Kovary and Adwoa K. Buahene, the co-founders of n-gen People Performance Inc. have written this book based on over three years of research and client work. It is a comprehensive reference guide for all leaders responsible for recruiting, retaining and developing top talent. This book tackles the why, what, and how to, within recruitment, orientation, total rewards programs, employee brand promises, career pathing, performance management, learning and development, mentoring, succession planning and management practices.

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