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“Greatness of character powers leadership success more than any other single factor” – David Lapin
Businesses with identity and soul – that combination of spirit, personality, culture, and values that make a company unique – build unparalleled cultures, satisfying their customers in ways no one else quite can. Every company and team has its own identity, a soul waiting to be discovered and used to unlock human energy and unleash new economic value. In today’s global economy, this demands a new kind of leadership outlook. Lead By Greatness, written by leadership consultant, rabbi and speaker, David Lapin, provides this new outlook.

Coming from an unusual perspective – as both a spiritual teacher and as a bottom-line-focused management expert – Lapin clearly describes the step-by-step methods by which his international clients have translated this leadership philosophy into unrivaled economic growth. Working with hundreds of senior executives around the world, he has pinpointed eight key character traits of extraordinary leaders, all of which can be learned and developed. Lead By Greatness reveals what it takes for executives and managers to cultivate leadership prowess, paving the way for them to transform their teams and organizations, ushering in new growth, innovation, and a competitive advantage that cannot be imitated.

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