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Synopsis

After Cumulus Media switched KGO Radio (810AM) from an all talk format to an all news format in December 2011, laying off the best radio talent in the San Francisco Bay Area and throwing away 40 years of broadcasting history in a desperate bid to improve ratings, the lost of familiar voices over the airwaves was heartbreaking.

An original 3,660-word essay being published for the first time.

"When popular radio stations change formats, no matter what city in the USA, that's a BIG DEAL!" - Ed Phillips

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