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Synopsis

Joseph P. Day, the great salesman, sold about a third of the Bronx, a third of Queens and large swaths of Brooklyn during his lifetime. In one 12-hour auction he sold 1,574 properties. Day was the quintessential New Yorker. Day's story is a text-book lesson on what it takes to become a great salesman, and his 10 rules for success a menu on the qualities and characteristics he espoused.

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