How To Build a Business Website
Building a great looking website is only one step in achieving a successful business website. What good is a website that looks great but nobody ever sees? Unless you build your site with Search Engine Optimization (SEO) in mind, it will never be the successful site you want it to be.
You have two distinctly different ways to drive traffic to your website; spend thousands of dollars on TV, radio, print and online advertising, or build a website that Google will “reward” by listing it on their first page of search results. While the former will generate immediate traffic and hopefully instant sales for you, generally the latter will provide you with long term growth and a much lower customer acquisition cost.
GoDaddy.com is proving this point just about every day. They spend millions of dollars on TV advertising, celebrity endorsements and sports car sponsorships, but if you search Google for “cheap domain names” there are several domain registration companies above them on the first page of search results.
As of this printing, GoDaddy was number 9 in the results. Most companies listed above them are companies most people never heard of before. I’m sure they don’t sell as many domains as GoDaddy, but they also don’t spend $10-$20 million to sponsor a race car every year.
If you are like me, the first option is really not an option. This is why I will provide to you the actual steps you should take to get your website on the first page of Google.
In this book, you will learn…
Why you need to find the right key words to target to get your site listed on the first page of Google and more importantly, how to find those key words and determine if it’s possible to rank for them.
You’ll learn why it’s important to choose the right hosting company and where you should never purchase your domain name.
Learn exactly what you need to do to get your website setup so Google will find it fast.
Learn the simple SEO tricks and tactics I use to get my sites listed on the first page of Google for many competitive key words.
Finally, I’ll give you a step by step action plan that will explain exactly where to go and what to do so you can get your site listed on the first
- Keith Jennison, April 2012
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