How Being a Design-Driven Company Will Get You From Good to Great
- #13465 in Business & Finance
- Your price$1.99
You'll see how many points you'll earn before checking out. We'll award them after completing your purchase.
Or, get it for 2400 Kobo Super Points!
See if you have enough points for this eBook. Sign in
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company.
You need a development process that centers on people and experience. You need to incent everyone to be part of it. You need a marketing process that can communicate those ideas, with design integral to it all. And you need an engineering system that understands that design values are part of the marketing, engineering, manufacturing, and delivery equations....
- Pearson Education, December 2009
- Download options:
- EPUB 2 (Adobe DRM)
You can read this item using any of the following Kobo apps and devices: