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Synopsis

A new field of neuroconversation is opening out. Environmental campaigners are starting to speak less in terms of right and wrong, and endless lists. Marketing principles are coming to the fore. Think: emotional responses, sub-conscious stirrings and mirror neurons when drawing attention to environmental issues.
Beware! Green Spin looks at all the media we can use to express our messages more eco-creatively. This book takes the reader on a stream of consciousness tour around the green message helix which aims to draw out our audience's gut reactions, sub-conscious responses, mirror neurons, and empathy. Topics covered include ways of incorporating green humour in to your campaign, how effective are eco stunts (are we greenies really just extremies?) and many more issues to make a green campaigners hair stand on end.

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