More titles to consider

Shopping Cart

You're getting the VIP treatment!

With the purchase of Kobo VIP Membership, you're getting 10% off and 2x Kobo Super Points on eligible items.

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.


A new field of neuroconversation is opening out. Environmental campaigners are starting to speak less in terms of right and wrong, and endless lists. Marketing principles are coming to the fore. Think: emotional responses, sub-conscious stirrings and mirror neurons when drawing attention to environmental issues.
Beware! Green Spin looks at all the media we can use to express our messages more eco-creatively. This book takes the reader on a stream of consciousness tour around the green message helix which aims to draw out our audience's gut reactions, sub-conscious responses, mirror neurons, and empathy. Topics covered include ways of incorporating green humour in to your campaign, how effective are eco stunts (are we greenies really just extremies?) and many more issues to make a green campaigners hair stand on end.

Ratings and Reviews

Overall rating

No ratings yet
5 Stars 4 Stars 3 Stars 2 Stars 1 Stars
0 0 0 0 0

Be the first to rate and review this book!

You've already shared your review for this item. Thanks!

We are currently reviewing your submission. Thanks!


You can read this item using any of the following Kobo apps and devices:

  • IOS