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Today's business environment seems to have been turned upside-down. Markets are breaking in two with some companies thriving while others flounder. Black swans – rare, extreme and disruptive events – seem to be occurring every year or so, not every few generations. Nowhere is this more obvious than in the consumer electronics industry where Apple is repeatedly setting record profits, driving it to become one of the largest publicly traded companies in the world while solid, reliable companies such as HP and Sony are finding it challenging to make any money at all. We're all struggling to navigate our way through this turbulence to find the calm on the other side of the storm.
'Globalisation’ provides students with a complete grounding of principles and methods needed for an economics and globalisation degree. The book clearly explains the concepts and their application so that you gain a comprehensive understanding, whatever your prior knowledge of the global issues.

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