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This is the eBook version of the printed book.

This Element is an excerpt from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.


Create a natural flow for your presentation: help your audience follow you smoothly, straight to your destination!


When you brainstormed your presentation, you used right-brain focus. Now you’re ready to shift to your left brain, and develop a logical flow. It’s time to decide which cluster goes first, which goes in the middle, and which goes last. You need a clear path, a blueprint for sequencing your presentation’s elements. You need flow.

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