by Robert Cettl
The first ever anthology of movie taglines, Film Tags is a thoroughly researched compendium of movie marketing magic!
Covering all genres, from horror to romance, action to sci-fi and exploitation to erotica, Film Tags gives background information about, and context to, some of the most memorable, peculiar, witty, philosophical, romantic, wry and most unusual of taglines.
As movie taglines must both encapsulate the film's tone and grip the potential viewer's attention enough to interest them in seeing the movie, they have an enormously important role in film marketing. However, despite the prominence taglines can achieve in this popular cinemagoing experience - "a long time ago in a galaxy far, far away" for instance (Star Wars in case you needed reminding) - there has never been an anthology dedicated to this overlooked art of movie promotion: until now. Listing hundreds of movie taglines and the backstories of their creation, Film Tags is a unique experience for the genuine movie enthusiast and an ideal, info-taining companion to the home theatre experience. Only on ebook.
- Robert Cettl, January 2011
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