More titles to consider

Shopping Cart

You're getting the VIP treatment!

With the purchase of Kobo VIP Membership, you're getting 10% off and 2x Kobo Super Points on eligible items.



This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.


Use design to build products, services, and experiences that truly matter to your customers’ lives...that they can’t live without!


If someone polled your customers, constituents, followers, and asked if you matter, how would you come out? This is really a soul-searching question we want you to ask yourself. Does your company matter to your consumers? Really, honestly answer that. If you disappeared, would their lives would be less?

People who read this also enjoyed

Get a 1 year subscription
for / issue

You can read this item using any of the following Kobo apps and devices:

  • IOS