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If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. But have you stopped to ask:
- Why? What purpose does this content serve?
- How does this content fit in with my overall marketing strategy?
- How does marketing change with social media?
- What can content marketing do for my business?
- How do I reach prospects and customers by providing valuable content?
This is a book that you can read again and again. It's Twitter-style format means you only have to spend a little of your time in order to gain a lot of insight. Read one or two tweets a day, or read the entire book in one sitting in thirty minutes or less. And then revisit its pages again and again to revive and relearn the important concepts you need to know to effectively and successfully create and market your content.
'#CONTENT MARKETING tweet Book01' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).SHORT DESCRIPTION (100 words):As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. You are under high pressure to develop and publish content quickly in order to reach your customers and prospects. Why should you do it and--once you know that answer--how can you do it better? 'CONTENT MARKETING tweet Book01' will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love. The collection of 140 bite-sized lessons is based on more than a decade of the author's experience in engineering, program management, business development, and strategy and marketing.
- Happy About, May 2012
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