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Black people are not dark-skinned white people says advertising visionary Tom Burrell. In fact they are a lot more. They are survivors of the Middle Passage and centuries of humiliation and deprivation who have excelled against the odds constantly making a way out of no way! At this point in history the idea of black inferiority should have had a Going-Out-of-Business Sale. After all Barack Obama has reached the Promised Land.Yet as Brainwashed: Erasing the Myth of Black Inferiority testifies too much of black America is still wandering in the wilderness. In this powerful examination of the greatest propaganda campaign of all timethe masterful marketing of black inferiorityBurrell poses 10 provocative questions that will make black people look in the mirror and ask why nearly 150 years after the Emancipation Proclamation so many blacks still think like slaves. Brainwashed is not a reprimand; it is a call to deprogram ourselves of self-defeating attitudes and actions. Racism is not the issue; how we respond to racism is the issue. We must undo negative brainwashing and claim a new state of race-based self-esteem and self-actualization. Provocative and powerful Brainwashed dares to expose the wounds so that we at last can heal.


Average rating
4.5 / 5
A good read.
November 3rd, 2014
I recommend reading this. It's important to look back through history while analyzing why things are the way they are. Youngsters in North America may not realize the extent of subtle institutional racism that pervades today. Burrell does a great job of tying current manifestations of prejudice to policy in the past and deplorable advertising that has shaped our collective thinking. This was a bit repetitive at times with the author referencing his career as his source of authority on the subject, but it was valuable none the less.
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1 review
Yes, I would recommend this to a friend.
September 10th, 2013
Book was phenomenal. Recommend all people read this book
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1 review

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