Ben & Jerry's: The Inside Scoop
How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
by Fred Lager
The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
From the Trade Paperback edition.
- The Crown Publishing Group, February 2011
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- EPUB 2 (Adobe DRM)
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